Powerful brands can enhance customer relationships, generate profitability, and produce shareholder value. Yet, enterprise growth often begins to slows down as brands get older and approach maturity. During this tipping point in the life cycle, firms must decide how to revitalize their brands and rekindle enterprise growth in order to prevent brand failure. To address these challenges, this course examines signs of brand maturity and explores opportunities for brand revitalization. To begin, we analyze key performance indicators to generate a brand audit and learn how to assess brand equity. Thereafter, we use creative and innovative thinking to explore different paths to enterprise growth and brand revitalization including new market entry, brand extensions, co-branding, brand reinvention, and mergers and acquisitions.