In this course, we will explore different approaches to need identification, product design and development, and market introduction. We will learn how to understand our customers and their needs and learn how to identify the new market potential of existing products. We will delve into the conception, design, planning, and forecasting phases of new product design. Finally, will explore the process of realizing a product in different business settings, and learn how to introduce new products to various markets. To do this, we build on our knowledge of market research, consumer psychology, and creative problem-solving from previous courses.