Aaron Lawry is an interdisciplinary social scientist with industry and academic training in market research. He specializes in digital branding, shopper insights, and human-computer interaction. He received his Ph.D. in Consumer Psychology from the University of Arizona and an M.A. in Ethnomusicology from Columbia University. Previously, he worked as a digital strategist and copywriter for advertising agencies in New York City, revitalizing heritage brands such as Tylenol, Dockers, L’Oreal, and Mini.
Professor Lawry has taught marketing coursework at elite liberal arts colleges, large private universities, and land-grant research institutions. This 360-degree experience informs his expertise in business pedagogy. He enjoys bringing industry-relevant content and lateral thinking exercises into the classroom to help students acquire an innovative mindset and prepare them for Industry 4.0 professions.